Methods to measures sustainability driven process:
Life cycle analysis
Environmental Impact Assessment
The fast-growing event business becomes more and more competitive area, that is why most of the organisation want to create sustainable and enhance competitiveness.
Good example is Green Events platforms to stimulate and gain knowledge of environmentally unique events. This kind of festivals have a good range of innovative concepts and different precursors dealing with sustainability methods. Festivals like this increase people’s attention and even become waste-free festivals.
All the organisers who aim to create sustainable event need to consider five themes: waste, energy, logistics, temporary buildings and water. These themes are essential not only in terms of environmental and social sense but also for the business. For example, reducing waste is sustainable way, which can help for the economic health of the events. Some important points require consideration such as assessing strategies to deal with certain waste problems (plastic cups, cigarettes etc.), also understanding the impact of waste on the experience of event customers and providing various tools for events (Cavagnaro and P. de Brito, 2016).
Some important steps need to be followed in terms of creating sustainable events. First, the event organisers need to consider carefully what is the specific event impact on the environment. This include managing power consumption and the transport. Many campaigns such as Hugh Fearnley-Whittingstall aim to reduce food waste, which can be good way of considering public profile of a impact area.
The event planning is crucial in this case, as well. Once the environmental impacts are considered, focusing on realistic objectives can improve the organisational process of sustainable events. The goals can be various implementations, from percentage of waste the organisation recycled, or the amount of diesel which is used. It is also essential that contractors of the event are involved in the organisation of sustainability in terms of reducing environmental impacts. Another important step related to waste management which is for example, during the events when the visitors can notice that the organisers are concerned about the environment and enhance the overall brand.
Therefore, choosing the right bin and clearly signage is a good way to make attendees think before they throw something in. Also, providing recycling services for the catering parts can be excellent opportunity for improving the business due to the fact that catering sector is crucial for event industry. Related to the sustainable food is essential that it has positive impact on health and the local economy, as well. That is why the choice of food supplies would define how sustainable the event is. Also, the distance from producer to end user identify how much the air pollution will be minimised with its transport whilst supporting the local economy. Moreover, the prosperous provision of power is fundamental while running the event. Some methods such as “energy use map” or sharing generators across the site need to be included in the energy check list. Another good option in terms of this kind sustainability is providing guidance on energy reduction for the certain event (Eventbrite UK Blog, 2018).
The best business could be improved through different waste solutions:
- Cuts overheads
- Ensures compliance with legislation
- Demonstrates commitment
- Creates opportunities for community interaction
- Ensures a feel-good factor to an event
One of the key factors for success of the organisation is the event’s venue and also the appropriate location need to be considered. Moreover, the public transport related to the venue, different ways of reducing people’s long-way journeys and the right facilities, are very important concerns. The event managers should be concerned about venue’s sustainable transport policy and the special initiatives that are supposed to be implemented.
The environmental policy is also related to monitoring of the water use in terms of effluent production. Moreover, creating site inspection schedule plays a vital role for using water efficiently (How to plan & deliver environmentally sustainable events., 2015).
Cavagnaro, E. and P. de Brito, M. (2016). Strategies for Sustainable Events. Stenden Hotel Management School (Leeuwarden) and NHTV (Breda). [online] Available at: https://www.researchgate.net/publication/312938842_Strategies_for_Sustainable_Events [Accessed 4 Mar. 2019].
Eventbrite UK Blog. (2018). 5 Steps to Make an Event More Environmentally Sustainable – Eventbrite. [online] Available at: https://www.eventbrite.co.uk/blog/make-an-event-more-environmentally-sustainable-ds00/ [Accessed 7 Mar. 2019].
How to plan & deliver environmentally sustainable events. (2015). 1st ed. [ebook] Available at: https://www.resourceefficientscotland.com/sites/default/files/How%20to%20plan%20&%20deliver%20environmentally%20sustainable%20events.pdf [Accessed 8 Mar. 2019].